Planning permission has been granted by South Gloucestershire Council and will see Ashfield Land bring forward a new HQ office scheme to be named ‘The Approach’.

Ashfield Land has secured planning permission for a 200,000 sq ft office development immediately adjacent to Bristol Parkway Station.

Planning permission has been granted by South Gloucestershire Council and will see Ashfield Land bring forward a new HQ office scheme to be named ‘The Approach’.

The £100 million office scheme will offer highly sustainable, flexible space which is expected to attract strong interest from corporate occupiers. Within 2 minutes’ walk of Parkway Station, the scheme’s excellent rail connections will only improve with the electrification of the Great Western line, reducing journey times and increasing frequency to London and other destinations into South Wales. When Crossrail comes into service in 2017/18, connections and journey times to and from London will improve even further.

James Digby, Director at Ashfield Land, said: “Bringing 200,000 sq ft of excellently-connected office space forward is a strong sign of confidence in the Bristol occupier market. The area has a strong track record in attracting major organisations particularly in financial services, defence and aerospace. The approved plans maximise the site’s location and public transport connectivity and will offer a stand out scheme for any corporate occupier.”

James Finnis, Office Agency Director at JLL, which is now marketing the building, said: “The Approach has all the right ingredients for success. It has planning and is deliverable, it is easy to get to by all forms of transport and it will offer much lower occupational costs than London, the South East and even Bristol City Centre. The wealth of local talent and the quality of life available means it will attract employers looking for a productive base for their operations.”

In addition to rail connectivity, a new link road is currently under construction offering almost direct access to the M32. Bristol’s new Metro Bus will also pass the site.

Ashfield Land anticipates that the new building will be completed in 2018, the same time as the Bristol to London rail electrification upgrades.

The site is off Hunts Ground Road, immediately east of Bristol Parkway Station.